{"id":246476,"date":"2023-10-24T00:00:00","date_gmt":"2023-10-24T00:00:00","guid":{"rendered":"https:\/\/www.stamps.com\/?p=246476"},"modified":"2024-05-15T16:31:14","modified_gmt":"2024-05-15T16:31:14","slug":"5-selling-tips-for-amazon-prime-day","status":"publish","type":"post","link":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/","title":{"rendered":"5 Selling Tips For Amazon Prime Day"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/Feature-Image-2000-x-1014-1.png\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/Feature-Image-2000-x-1014-1-1024x519.png\" alt=\"\" class=\"wp-image-8133\"\/><\/a><\/figure>\n\n<p>Get ready, because Amazon Prime Day 2023 is just around the corner! Scheduled for July 11-12th, this year&#8217;s Prime Day is expected to surpass last year&#8217;s remarkable $3.5 billion in sales for third-party sellers. Top-selling items are predicted to include post-pandemic essentials such as luggage, makeup, and apparel, along with in-demand products that faced shortages during the pandemic, such as fitness equipment, home-office essentials, laptops, and gaming consoles. Notably, the competition will be fierce, with major retailers like <a href=\"https:\/\/www.nbcnews.com\/select\/shopping\/walmart-plus-week-ncna1305850\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart<\/a> and <a href=\"https:\/\/www.today.com\/shop\/target-circle-week-deals-2023-t289711\" target=\"_blank\" rel=\"noreferrer noopener\">Target <\/a>hosting their own annual sales events. It&#8217;s clear that Prime Day 2023 is poised to be a massive retail extravaganza. The question is, are you fully prepared? To ensure your business enjoys a successful Prime Day, we&#8217;ve compiled five invaluable selling tips. Read on and get ready to seize the opportunity!<\/p>\n\n<p><strong>Tip #1 Optimize Your Product Listings<\/strong><br>There are many ways to optimize your product listing to increase traffic and sales:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Focus on short, catchy titles with clear descriptions and copy that is optimized for mobile.<\/li>\n\n\n\n<li>Use bullet points to organize information and get to know Amazon\u2019s character limits so you can optimize accordingly.<\/li>\n\n\n\n<li>Utilize keywords that are significant to Prime Day as well as similar words people search for that are relevant to your product.<\/li>\n\n\n\n<li>Take advantage of A+ Content if you\u2019re enrolled in Amazon\u2019s Brand Registry program.<\/li>\n\n\n\n<li>Put emphasis on your product, not the offer.<\/li>\n\n\n\n<li>Ensure the product details refer to the product itself\u2014it\u2019s a violation of Amazon\u2019s Terms of Service to mention anything about Prime Day or discounts in the product details.<\/li>\n<\/ul>\n\n<p>Your product image also plays an important role in optimizing. Take a look at top-selling products and observe the quality of their images. Your first image should show the product set against a white background while the other images highlight the product\u2019s features. Customers always look at images before text, so make them look appealing.<\/p>\n\n<p><strong>Tip #2 Don\u2019t Raise Your List Price<\/strong><br>Savvy shoppers already use a variety of browser extensions to hunt down deals and track pricing. Raising your list price to show a greater discount not only looks suspicious to customers but can raise a red flag with Amazon, resulting in your account possibly getting suspended. If you can\u2019t provide a discount, it\u2019s better to highlight your product\u2019s superior qualities.<\/p>\n\n<p><strong>Tip #3 Run Amazon Sponsored Ads<\/strong><br>It\u2019s good to have your product fully optimized before creating an Amazon PPC campaign. A PPC ad will increase visibility of your product by showing up when people search for similar items. Automatic campaigns can help you find popular keywords that can be used for your manual campaign with higher bids. To increase the chances of your ad getting seen, avoid bidding on overly popular keywords like \u201cPrime Day.\u201d Make sure to download search term reports and check your maximum bids regularly to ensure your ads are performing.<\/p>\n\n<p><strong>Tip #4 Run Off-Amazon Promotions<\/strong><br>There are many different platforms you can use to drive external traffic to your Amazon Prime Deals:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Email blasts<\/li>\n\n\n\n<li>Amazon wish lists<\/li>\n\n\n\n<li>Blog posts<\/li>\n\n\n\n<li>Influencers<\/li>\n\n\n\n<li>Affiliates<\/li>\n\n\n\n<li>Google Ads<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Organic social media<\/li>\n\n\n\n<li>Facebook groups<\/li>\n<\/ul>\n\n<p>If you don\u2019t have a Facebook group or audience, Facebook Ads can help you reach potential customers. Something to keep in mind with Facebook Ads is that if you send the user straight to your product listing it can be difficult to track ad progress as well as can potentially undermine your Amazon keyword ranking. Instead, send traffic to a custom landing page that has the ability to capture email addresses.<\/p>\n\n<p><strong>Tip #5 Take Advantage of the Halo Effect<\/strong><br>The halo effect of Prime Day can significantly help your business long after the event ends. Draw attention to your non-Prime Day deals with targeted ads for popular keywords. This can boost your products in the queue. Notice if your item is included in a \u201cfrequently purchased together\u201d category and capitalize on the traffic overflow. Consumers are already in shopping mode during this time, so take advantage of it.<\/p>\n\n<p>In conclusion, Prime Day 2023 holds immense potential to become the standout shopping event of the year. With thorough research and careful planning, this event can yield substantial profits for your business. So, make sure you are fully prepared, stay focused on your goals, and implement the tips provided above to ensure that Prime Day 2023 becomes your most successful sales event to date! Get ready to seize the opportunities and thrive during this remarkable retail extravaganza.<\/p>\n\n<p><strong>Did you know?  Stamps.com has a direct integration with Amazon!<\/strong><br>Stamps.com allows Amazon.com third party sellers to easily print shipping labels at discounted rates for UPS\u00ae and USPS\u00ae shipping services.  Get more info on <a href=\"https:\/\/www.stamps.com\/shipping\/ecommerce-integrations\/amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stamps.com&#8217;s Amazon Integration<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get ready, because Amazon Prime Day 2023 is just around the corner! Scheduled for July 11-12th, this year&#8217;s Prime Day is expected to surpass last year&#8217;s remarkable $3.5 billion in sales for third-party sellers. Top-selling items are predicted to include post-pandemic essentials such as luggage, makeup, and apparel, along with in-demand products that faced shortages [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":246477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[41],"class_list":["post-246476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.1 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Selling Tips For Amazon Prime Day - Stamps.com<\/title>\n<meta name=\"description\" content=\"Here are 5 selling tips to help your business have a successful Amazon Prime Day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Selling Tips For Amazon Prime Day\" \/>\n<meta property=\"og:description\" content=\"Here are 5 selling tips to help your business have a successful Amazon Prime Day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Stamps.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T16:31:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/Feature-Image-2000-x-1014-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1014\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Fagerland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Fagerland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/\"},\"author\":{\"name\":\"Maria Fagerland\",\"@id\":\"https:\/\/www.stamps.com\/#\/schema\/person\/e41566bd96d5cecb9328b2ef721fbcec\"},\"headline\":\"5 Selling Tips For Amazon Prime Day\",\"datePublished\":\"2023-10-24T00:00:00+00:00\",\"dateModified\":\"2024-05-15T16:31:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/\"},\"wordCount\":793,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.stamps.com\/#organization\"},\"keywords\":[\"ecommerce\"],\"articleSection\":[\"ecommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.stamps.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/\",\"url\":\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/\",\"name\":\"5 Selling Tips For Amazon Prime Day - Stamps.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.stamps.com\/#website\"},\"datePublished\":\"2023-10-24T00:00:00+00:00\",\"dateModified\":\"2024-05-15T16:31:14+00:00\",\"description\":\"Here are 5 selling tips to help your business have a successful Amazon Prime Day.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stamps.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Selling Tips For Amazon Prime Day\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stamps.com\/#website\",\"url\":\"https:\/\/www.stamps.com\/\",\"name\":\"Stamps.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.stamps.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stamps.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stamps.com\/#organization\",\"name\":\"Stamps.com\",\"url\":\"https:\/\/www.stamps.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stamps.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stamps.com\/wp-content\/uploads\/2025\/01\/Stamps-Primary-Lockup-Red-RGB.svg\",\"contentUrl\":\"https:\/\/www.stamps.com\/wp-content\/uploads\/2025\/01\/Stamps-Primary-Lockup-Red-RGB.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Stamps.com\"},\"image\":{\"@id\":\"https:\/\/www.stamps.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stamps.com\/#\/schema\/person\/e41566bd96d5cecb9328b2ef721fbcec\",\"name\":\"Maria Fagerland\",\"url\":\"https:\/\/www.stamps.com\/author\/maria-fagerland\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Selling Tips For Amazon Prime Day - Stamps.com","description":"Here are 5 selling tips to help your business have a successful Amazon Prime Day.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/","og_locale":"en_US","og_type":"article","og_title":"5 Selling Tips For Amazon Prime Day","og_description":"Here are 5 selling tips to help your business have a successful Amazon Prime Day.","og_url":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/","og_site_name":"Stamps.com","article_published_time":"2023-10-24T00:00:00+00:00","article_modified_time":"2024-05-15T16:31:14+00:00","og_image":[{"width":2000,"height":1014,"url":"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/Feature-Image-2000-x-1014-1.png","type":"image\/png"}],"author":"Maria Fagerland","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maria Fagerland","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/#article","isPartOf":{"@id":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/"},"author":{"name":"Maria Fagerland","@id":"https:\/\/www.stamps.com\/#\/schema\/person\/e41566bd96d5cecb9328b2ef721fbcec"},"headline":"5 Selling Tips For Amazon Prime Day","datePublished":"2023-10-24T00:00:00+00:00","dateModified":"2024-05-15T16:31:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/"},"wordCount":793,"commentCount":0,"publisher":{"@id":"https:\/\/www.stamps.com\/#organization"},"keywords":["ecommerce"],"articleSection":["ecommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/#respond"]}],"copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.stamps.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/","url":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/","name":"5 Selling Tips For Amazon Prime Day - Stamps.com","isPartOf":{"@id":"https:\/\/www.stamps.com\/#website"},"datePublished":"2023-10-24T00:00:00+00:00","dateModified":"2024-05-15T16:31:14+00:00","description":"Here are 5 selling tips to help your business have a successful Amazon Prime Day.","breadcrumb":{"@id":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.stamps.com\/article\/5-selling-tips-for-amazon-prime-day\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stamps.com\/"},{"@type":"ListItem","position":2,"name":"5 Selling Tips For Amazon Prime Day"}]},{"@type":"WebSite","@id":"https:\/\/www.stamps.com\/#website","url":"https:\/\/www.stamps.com\/","name":"Stamps.com","description":"","publisher":{"@id":"https:\/\/www.stamps.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stamps.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stamps.com\/#organization","name":"Stamps.com","url":"https:\/\/www.stamps.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stamps.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.stamps.com\/wp-content\/uploads\/2025\/01\/Stamps-Primary-Lockup-Red-RGB.svg","contentUrl":"https:\/\/www.stamps.com\/wp-content\/uploads\/2025\/01\/Stamps-Primary-Lockup-Red-RGB.svg","width":"1024","height":"1024","caption":"Stamps.com"},"image":{"@id":"https:\/\/www.stamps.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.stamps.com\/#\/schema\/person\/e41566bd96d5cecb9328b2ef721fbcec","name":"Maria Fagerland","url":"https:\/\/www.stamps.com\/author\/maria-fagerland\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/posts\/246476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/comments?post=246476"}],"version-history":[{"count":0,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/posts\/246476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/media\/246477"}],"wp:attachment":[{"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/media?parent=246476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/categories?post=246476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/tags?post=246476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}