{"id":246489,"date":"2023-05-05T00:00:00","date_gmt":"2023-05-05T00:00:00","guid":{"rendered":"https:\/\/www.stamps.com\/?p=246489"},"modified":"2024-05-13T14:19:32","modified_gmt":"2024-05-13T14:19:32","slug":"5-tips-for-small-business-saturday","status":"publish","type":"post","link":"https:\/\/www.stamps.com\/article\/5-tips-for-small-business-saturday\/","title":{"rendered":"5 Tips for Small Business Saturday"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/CRSDC-1489_Web_SM_Blog_Image_SmallBusinessSaturday_R2-1.jpg\" alt=\"5 Tips for Small Business Saturday\" class=\"wp-image-7565\"\/><\/figure>\n\n<p>Everyone knows that the frenetic Christmas shopping season officially kicks off on Black Friday, the day after Thanksgiving. Following shortly after Black Friday is Cyber Monday, a retail holiday started in 2005 as retailers sought to capitalize on the growing trend of online shopping. Sandwiched between those two retail extravaganzas, on the first Saturday after Thanksgiving is another shopping holiday known as Small Business Saturday.<\/p>\n\n<p>What makes Small Business Saturday different from its well-known counterparts? While Black Friday and Cyber Monday attract people to national and big-box retailers as well as online shopping, Small Business Saturday encourages holiday shoppers to patronize brick-and-mortar businesses that are small and local. <\/p>\n\n<p>What can small businesses do to take advantage of this special day that comes at the very start of the busiest shopping season of the year? Read these 5 helpful tips and find out.<\/p>\n\n<h2 class=\"wp-block-heading\"><a>Tip #1 \u2013 Introduce\nCustomers to the Business<\/a><\/h2>\n\n<p>It\u2019s easy for a small business to get lost in the massive\nworld of retail. What can a small business do to rise above the fray and get\nnoticed? Because fewer hands are involved in shipping packages to customers,\neach shipment can be personalized in some way. A business card that features\nthe business\u2019s physical address, website, and social media accounts can go a\nlong way. A thank you note can be included in the package\u2014bonus points if it\u2019s\nhandwritten and personalized with the customer\u2019s name. Additionally, a social\nmedia page that includes photos of the business, owners, and employees will let\ncustomers know who the friendly faces are behind the package they received in\nthe mail.<\/p>\n\n<h2 class=\"wp-block-heading\"><a>Tip #2 \u2013 Spread the Word\nThroughout the Community<\/a><\/h2>\n\n<p>While online promotion can be very effective, a small business can make its presence known offline as well. One of the main reasons people shop at small businesses is to support local businesses and put money back into the community. By engaging your local community, you can effectively boost your holiday sales\u2014especially on Small Business Saturday. The local Chamber of Commerce, local organizations, and locally published newspapers and circulars can be used to get the word out.<\/p>\n\n<h2 class=\"wp-block-heading\"><a>Tip #3 \u2013 Maintain a\nPresence on Social Media<\/a><\/h2>\n\n<p>Any and every social media account can be used to promote\nSmall Business Saturday. Remember, hashtags can be a business\u2019s best friend;\nsales and deals can be promoted using #SmallBusinessSaturday, #SmallShop,\n#SmallBizSat, and others. The voice on a social media account should match the\nstore\u2019s branding and products. For example, a small business that sells toys\nand games would present itself a bit differently than one that sells haute\ncouture clothing and accessories.<\/p>\n\n<h2 class=\"wp-block-heading\"><a>Tip #4 \u2013 Promote Products\nThat Make Great Gifts<\/a><\/h2>\n\n<p>After all, the holiday season is all about gift-giving, so businesses should place emphasis on items that would make good gifts. Just like any other seasonal sale, product selection and merchandising are key. Grouping products by intended recipient is a great way to showcase your offerings. Categories like \u201cgifts for mom\u201d or \u201cgifts for grandpa\u201d are always popular.<\/p>\n\n<h2 class=\"wp-block-heading\"><a>Tip #5 \u2013 Don\u2019t Forget About\nLoyal Customers<\/a><\/h2>\n\n<p>Any business is happy to get a new customer, but Small\nBusiness Saturday is also about engaging existing customers. The day can be\nadvertised several weeks ahead of time by posting signs in windows and putting\nflyers in customers\u2019 bags when they pay at the register to remind them about\nit. If the business maintains a customer email list, a brief but friendly email\ncan encourage them to stop in and check out the deals on Small Business\nSaturday.<\/p>\n\n<p>By following these tips, small businesses can start off the busy holiday shopping season on the right foot!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows that the frenetic Christmas shopping season officially kicks off on Black Friday, the day after Thanksgiving. Following shortly after Black Friday is Cyber Monday, a retail holiday started in 2005 as retailers sought to capitalize on the growing trend of online shopping. Sandwiched between those two retail extravaganzas, on the first Saturday after [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":246491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[41],"class_list":["post-246489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.1 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Small Business Saturday - Stamps.com<\/title>\n<meta name=\"description\" content=\"5 Tips for Small Business Saturday Everyone knows that the frenetic Christmas shopping season officially kicks off on Black Friday, the day after Thanksgiving. 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