{"id":247720,"date":"2023-05-08T00:00:00","date_gmt":"2023-05-08T00:00:00","guid":{"rendered":"https:\/\/www.stamps.com\/?p=247720"},"modified":"2024-05-15T16:08:53","modified_gmt":"2024-05-15T16:08:53","slug":"use-googles-adwords-keyword-planner","status":"publish","type":"post","link":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/","title":{"rendered":"How to Use Google&#8217;s AdWords Keyword Planner"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/CRSDC-901_SM_Blog_AdWordsKeywordPlanner.jpg\" alt=\"How to use AdWords keyword planner\" class=\"wp-image-6729\"\/><\/figure>\n\n<p>If you\u2019re just starting out with AdWords for your online business\u2014or are curious about digital marketing in general\u2014it can be very confusing to figure out how to deal with keywords. Fortunately, Google has long included a keyword planning tool as part of the AdWords platform that handles advertising campaigns within its search engine network.<\/p>\n\n<p>Even if you\u2019ve worked with the keyword planner before, you may need a refresher since Google recently redesigned the entire AdWords portal, including the planner.<\/p>\n\n<p>Here\u2019s how to use to Google\u2019s AdWords keyword planner to figure out which keywords you want to include in your search marketing campaigns.<\/p>\n\n<p><strong>Evaluating Keywords With Google AdWords<\/strong><\/p>\n\n<p>To get started, first navigate to&nbsp;<a href=\"https:\/\/adwords.google.com\/home\/\">Google AdWords<\/a>&nbsp;and create an account, if you haven\u2019t already.<\/p>\n\n<p>Once you\u2019ve logged in, you\u2019ll be presented with the AdWords home page and are ready to begin.<\/p>\n\n<p><strong>1.<\/strong> Click on the wrench icon in the upper-right toolbar, then select \u201cKeyword Planner\u201d from the \u201cPlanning\u201d column.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/1-1-e1529691115835.png\" alt=\"Click on the wrench icon in the upper-right toolbar, then select \u201cKeyword Planner\u201d from the \u201cPlanning\u201d column.\" class=\"wp-image-6723\"\/><\/figure>\n\n<p><strong>2.<\/strong> Enter a specific keyword or key phrase related to your site, or simply enter the link to the website itself. The Planner uses this information to display suggestions for related keywords.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/2-e1529691138894.png\" alt=\"Input keyword\" class=\"wp-image-6714\"\/><\/figure>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/3-e1529691183171.png\" alt=\"This screen displays a variety of related keywords and key\u00a0phrases,\u00a0and gives you several options for organizing and analyzing the results.\" class=\"wp-image-6713\"\/><\/figure>\n\n<p><strong>3.<\/strong> The next page is the main section of the Keyword Planner, \u201cKeyword ideas.\u201d This screen displays a variety of related keywords and key&nbsp;phrases,&nbsp;and gives you several options for organizing and analyzing the results.<\/p>\n\n<p><strong>4.<\/strong> If you want to narrow down the results by location or language, use the drop-down menus at the top left of the screen.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/4.png\" alt=\"drop-down menus at the top left of the screen.\" class=\"wp-image-6715\"\/><\/figure>\n\n<p><strong>5.<\/strong> To only see keyword ranks for specific times of the year, adjust the date range in the calendar&nbsp;drop&nbsp;down at the top right of the screen.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/5-e1529691268258.png\" alt=\"To only see keyword ranks for specific times of the year, adjust the date range in the calendar\u00a0drop\u00a0down at the top right of the screen.\" class=\"wp-image-6716\"\/><\/figure>\n\n<p><strong>6.<\/strong> To see which related keywords and phrases are searched for most often, click the \u201cAvg. monthly searches\u201d button at the top of the related column to re-sort the results.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/6.png\" alt=\"To see which related keywords and phrases are searched for most often, click the \u201cAvg. monthly searches\u201d button at the top of the related column to re-sort the results.\" class=\"wp-image-6717\"\/><\/figure>\n\n<p><strong>7.<\/strong> Sorting the \u201cCompetition\u201d column tells you how difficult it would be to \u201cbreak into\u201d the search results for those keywords or phrases. High competition keywords already have other ads&nbsp;that dominate those search results, while low competition words are easy to increase ranking.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/7.png\" alt=\"Sorting the \u201cCompetition\u201d column tells you how difficult it would be to \u201cbreak into\u201d the search results for those keywords or phrases.\" class=\"wp-image-6718\"\/><\/figure>\n\n<p><strong>8.<\/strong> If you plan to use these keywords to develop an advertising campaign, use the \u201cTop of page bid\u201d columns to see how much you\u2019d need to spend to have your ads rank highly.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/8-e1529691286235.png\" alt=\"If you plan to use these keywords to develop an advertising campaign, use the \u201cTop of page bid\u201d columns to see how much you\u2019d need to spend to have your ads rank highly.\" class=\"wp-image-6719\"\/><\/figure>\n\n<p>Whether you just want ideas for new keywords or projecting marketing budgets, AdWords Keyword Planner is a valuable tool. Search engine marketing is all about getting a leg up on the competition, and mastering AdWords Keyword Planner can give you just the competitive advantage you need.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re just starting out with AdWords for your online business\u2014or are curious about digital marketing in general\u2014it can be very confusing to figure out how to deal with keywords. Fortunately, Google has long included a keyword planning tool as part of the AdWords platform that handles advertising campaigns within its search engine network. Even [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":247721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[41],"class_list":["post-247720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.1 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Google&#039;s AdWords Keyword Planner - Stamps.com<\/title>\n<meta name=\"description\" content=\"How to Use Google&#039;s AdWords Keyword Planner If you\u2019re just starting out with AdWords for your online business\u2014or are curious about digital marketing in general\u2014it can be very confusing to figure out\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Google&#039;s AdWords Keyword Planner\" \/>\n<meta property=\"og:description\" content=\"How to Use Google&#039;s AdWords Keyword Planner If you\u2019re just starting out with AdWords for your online business\u2014or are curious about digital marketing in general\u2014it can be very confusing to figure out\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/\" \/>\n<meta property=\"og:site_name\" content=\"Stamps.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-08T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T16:08:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/CRSDC-901_SM_Blog_AdWordsKeywordPlanner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joaquin Ibanez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joaquin Ibanez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/\"},\"author\":{\"name\":\"Joaquin Ibanez\",\"@id\":\"https:\/\/www.stamps.com\/#\/schema\/person\/cd7c4bbf6fcd3ed727d1e781ec9b3ace\"},\"headline\":\"How to Use Google&#8217;s AdWords Keyword Planner\",\"datePublished\":\"2023-05-08T00:00:00+00:00\",\"dateModified\":\"2024-05-15T16:08:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/\"},\"wordCount\":449,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.stamps.com\/#organization\"},\"keywords\":[\"ecommerce\"],\"articleSection\":[\"ecommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.stamps.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/\",\"url\":\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/\",\"name\":\"How to Use Google's AdWords Keyword Planner - Stamps.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.stamps.com\/#website\"},\"datePublished\":\"2023-05-08T00:00:00+00:00\",\"dateModified\":\"2024-05-15T16:08:53+00:00\",\"description\":\"How to Use Google's AdWords Keyword Planner If you\u2019re just starting out with AdWords for your online business\u2014or are curious about digital marketing in general\u2014it can be very confusing to figure out\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.stamps.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Google&#8217;s AdWords Keyword Planner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stamps.com\/#website\",\"url\":\"https:\/\/www.stamps.com\/\",\"name\":\"Stamps.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.stamps.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.stamps.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.stamps.com\/#organization\",\"name\":\"Stamps.com\",\"url\":\"https:\/\/www.stamps.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.stamps.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.stamps.com\/wp-content\/uploads\/2025\/01\/Stamps-Primary-Lockup-Red-RGB.svg\",\"contentUrl\":\"https:\/\/www.stamps.com\/wp-content\/uploads\/2025\/01\/Stamps-Primary-Lockup-Red-RGB.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Stamps.com\"},\"image\":{\"@id\":\"https:\/\/www.stamps.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.stamps.com\/#\/schema\/person\/cd7c4bbf6fcd3ed727d1e781ec9b3ace\",\"name\":\"Joaquin Ibanez\",\"url\":\"https:\/\/www.stamps.com\/author\/joaquin-ibanez\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Use Google's AdWords Keyword Planner - Stamps.com","description":"How to Use Google's AdWords Keyword Planner If you\u2019re just starting out with AdWords for your online business\u2014or are curious about digital marketing in general\u2014it can be very confusing to figure out","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Google's AdWords Keyword Planner","og_description":"How to Use Google's AdWords Keyword Planner If you\u2019re just starting out with AdWords for your online business\u2014or are curious about digital marketing in general\u2014it can be very confusing to figure out","og_url":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/","og_site_name":"Stamps.com","article_published_time":"2023-05-08T00:00:00+00:00","article_modified_time":"2024-05-15T16:08:53+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.stamps.com\/wp-content\/uploads\/2024\/05\/CRSDC-901_SM_Blog_AdWordsKeywordPlanner.jpg","type":"image\/jpeg"}],"author":"Joaquin Ibanez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joaquin Ibanez","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/#article","isPartOf":{"@id":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/"},"author":{"name":"Joaquin Ibanez","@id":"https:\/\/www.stamps.com\/#\/schema\/person\/cd7c4bbf6fcd3ed727d1e781ec9b3ace"},"headline":"How to Use Google&#8217;s AdWords Keyword Planner","datePublished":"2023-05-08T00:00:00+00:00","dateModified":"2024-05-15T16:08:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/"},"wordCount":449,"commentCount":0,"publisher":{"@id":"https:\/\/www.stamps.com\/#organization"},"keywords":["ecommerce"],"articleSection":["ecommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/#respond"]}],"copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.stamps.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/","url":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/","name":"How to Use Google's AdWords Keyword Planner - Stamps.com","isPartOf":{"@id":"https:\/\/www.stamps.com\/#website"},"datePublished":"2023-05-08T00:00:00+00:00","dateModified":"2024-05-15T16:08:53+00:00","description":"How to Use Google's AdWords Keyword Planner If you\u2019re just starting out with AdWords for your online business\u2014or are curious about digital marketing in general\u2014it can be very confusing to figure out","breadcrumb":{"@id":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.stamps.com\/article\/use-googles-adwords-keyword-planner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stamps.com\/"},{"@type":"ListItem","position":2,"name":"How to Use Google&#8217;s AdWords Keyword Planner"}]},{"@type":"WebSite","@id":"https:\/\/www.stamps.com\/#website","url":"https:\/\/www.stamps.com\/","name":"Stamps.com","description":"","publisher":{"@id":"https:\/\/www.stamps.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stamps.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stamps.com\/#organization","name":"Stamps.com","url":"https:\/\/www.stamps.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stamps.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.stamps.com\/wp-content\/uploads\/2025\/01\/Stamps-Primary-Lockup-Red-RGB.svg","contentUrl":"https:\/\/www.stamps.com\/wp-content\/uploads\/2025\/01\/Stamps-Primary-Lockup-Red-RGB.svg","width":"1024","height":"1024","caption":"Stamps.com"},"image":{"@id":"https:\/\/www.stamps.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.stamps.com\/#\/schema\/person\/cd7c4bbf6fcd3ed727d1e781ec9b3ace","name":"Joaquin Ibanez","url":"https:\/\/www.stamps.com\/author\/joaquin-ibanez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/posts\/247720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/comments?post=247720"}],"version-history":[{"count":0,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/posts\/247720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/media\/247721"}],"wp:attachment":[{"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/media?parent=247720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/categories?post=247720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stamps.com\/wp-json\/wp\/v2\/tags?post=247720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}